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It uses Facebook basic data to analyse users and recommends compatible partners based on geographic location and common interests.Swiping right, the app enables users to like another user anonymously or pass on them by swiping left.What’s more, online dating leads to could lead to happier couples, too.“Our model predicts that, on average, marriages created when online dating becomes available last longer than those created in societies without this technology,” they wrote.Roughly 30 million unique users, or about 10% of the U. population, visit dating sites every month, according to market researcher Nielsen.And many of them pay a hefty sum for that chance to meet their perfect match.They want to create the best portfolio of brands in online personals.” In addition to Tinder, IAC owns Match, one of the largest dating sites worldwide.

But most subscription sites automatically renew until the customer cancels, and those fees can add up.Of couples who got together online, 5.9% broke up, versus 7.6% of those who met offline, the study found. Hall, associate professor of communications at the University of Kansas, previously told Market Watch.Of 19,131 couples who met online and got married, only around 7% were either separated or divorced. What’s more, the seemingly endless choice also leads to people not following through on swipes or messages, and staying on treating these apps like a never-ending carousel of romantic and sexual promises.Now, as we open our dating pool to strangers, the pool of potential mates has become more diverse, and the online dating world is “benefitting exponentially,” said dating coach Meredith Golden.“We don’t always fall in love with our clone so a wider dating net, be it outside of race and ethnicity or tapping into a large LGBTQ pool creates happy unions,” she said.

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